Test your pixel tracking
Put simply: pretend you are a shopper and make a test purchase, so you can see whether your events are firing correctly.
Step 1: Get the test event code from Meta
Section titled “Step 1: Get the test event code from Meta”-
Open Meta Events Manager.
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Go to Data Sources → your dataset → Test events.
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Select the Website channel.
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Expand Confirm your server’s events are set up correctly.
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Copy the code shown, for example
TEST2904.
Step 2: Paste the test event code into the app
Section titled “Step 2: Paste the test event code into the app”-
Open Pixels in the app and edit your Facebook pixel.
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Under Conversions API, find the Test Code field.
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Paste the code and click Save.
Step 3: Test from your storefront
Section titled “Step 3: Test from your storefront”Walk through a real customer journey on your store: view a product, add it to cart, open the order form, and place a test order.
Check Meta Events Manager again. Your events should show up within seconds.
Verification
Section titled “Verification”A correctly set up pixel shows duplicate events for the same action — one labeled Browser and one labeled Server. This means Meta Pixel and CAPI are both working, and Meta is deduplicating them correctly.
