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Set up Meta Pixel and CAPI in the app

To start sending your store’s events to Meta, add your Facebook Pixel in the app and turn on the events you want to track.

Step 1: Add your Dataset ID

Section titled “Step 1: Add your Dataset ID”

  1. Go to Pixels and click Add Pixel.

    The Pixels page in the app with the Add Pixel button and a list of existing pixels with active switches

  2. Select Facebook.

    The Select Pixel Type dialog showing Facebook, Google Analytics 4, Google Ads, TikTok, Pinterest, Snapchat, and Twitter

  3. Paste your Dataset ID.

  4. To enable Conversions API, switch it on and paste your Conversion API Token.

    The New Facebook Pixel screen with the Dataset ID field, the Conversions API toggle, and the Conversion API Token and Test Code fields

Step 2: Choose your events

Section titled “Step 2: Choose your events”

Go to the Events tab and turn on the actions you want to send to Meta, such as Initiate Checkout, COD Form Purchase, and Add to Cart.

Step 3: Save and activate

Section titled “Step 3: Save and activate”

  1. Click Save.

  2. On the Pixels page, make sure the pixel’s switch is turned on.

Test it

Section titled “Test it”

Open Meta Events Manager’s Test Events tab and send a few test events from your store to confirm your data is arriving correctly. See Test your pixel tracking.

Section titled “Related”