Generate a Conversions API access token

Before turning on Conversions API in the app, you need an access token from Meta.

How to generate the access token

Step 1: Go to Meta Events Manager and select your dataset, then open Settings.

Step 2: Scroll down to Conversions API and click Generate Access Token.

The Conversions API section of Meta dataset settings with the Generate access token link

Step 3: Copy the token.

Next steps

Paste this token into the Conversion API Token field when you set up Pixel and CAPI in the app.