Tracking

Tracking tells your ad platforms what happened on your store, so they can target better and report accurately. All of it is configured under Pixels in the app.

Meta Pixel and CAPI

Follow these in order.

1. Pixel & CAPI explained

Understand the two roads

What each one does and why you want both.

2. Create a Meta Pixel

Make a dataset

Get the Dataset ID the app needs.

3. CAPI access token

Generate a token

Required for server-side tracking.

4. Set up Pixel & CAPI

Connect it to the app

Paste your IDs and choose events.

5. Test pixel events

Confirm it works

Look for paired Browser and Server events.

Google

Google Analytics 4

Connect GA4

Measurement ID, API Secret, and event selection.