1. Pixel & CAPI explained
What each one does and why you want both.
Read the guideTracking
Tracking tells your ad platforms what happened on your store, so they can target better and report accurately. All of it is configured under Pixels in the app.
Meta Pixel and CAPI
Section titled “Meta Pixel and CAPI”Follow these in order.
2. Create a Meta Pixel
Get the Dataset ID the app needs.
Read the guide3. CAPI access token
Required for server-side tracking.
Read the guide4. Set up Pixel & CAPI
Paste your IDs and choose events.
Read the guide5. Test pixel events
Look for paired Browser and Server events.
Read the guide